Vistara ties up with Ki & Ka movie
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Vistara tied up with the movie ‘Ki & Ka’, starring Kareena Kapoor and Arjun Kapoor.
The movie is directed by R Balki and will be released on 1 April. Snippets of Vistara’s ground and onboard operations have been integrated into the movie.
Phee Teik Yeoh, CEO of Vistara said; “Cinema has always inspired the lives of people which led us to believe that it is a method to reach out to a wider audience. Partnering with Ki & Ka provided us with a platform to showcase our premium cabins, world class dining experience, inflight entertainment, seamless and personalised service both on the ground and in the air, which makes us unique to flyers, young and old, across India.”
Vistara also launched a joint ad campaign featuring Kareena Kapoor and Arjun Kapoor, giving passengers the chance to meet the two stars if they book their flight before 26 March. The airline will also conduct social media contests offering the opportunity to meet the star cast of Ki & Ka and win signed merchandise.
R Balki said; “We are delighted to join hands with India’s fastest growing full-service carrier, Vistara, to take Ki & Ka into the hearts of the masses in an unprecedented way.”
Vistara’s promotional campaign around the movie will also include special baggage tags for Vistara customers, ‘meet and greets’ with the movie stars, a bloggers programme, and exclusive movie screening in Delhi and Mumbai for Vistara’s frequent flyers, partners and employees. At selected cinemas in Delhi and Mumbai, Vistara crew will welcome and deliver services to viewers.
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