Accor has added the Cypress Lakes Resort, in Australia’s Hunter Valley, to its Grand Mercure network.
The largest high-end resort in New South Wales’ Hunter Valley, Cypress Lakes features 200 villas with one, two and three bedrooms, as well as an 18-hole championship golf course, restaurant, games room, three outdoor pools, floodlit tennis courts, fitness centre and spa. The resort is also a major conference destination, with extensive facilities that can host more than 1,000 delegates.
Accor has been brought in to help attract more international and domestic guests from both the conference and leisure sectors through its marketing and distribution network.
“The conference and events market is increasingly global in nature and therefore branding and extensive distribution networks are the key to our future direction,” said Denis Croke of Cypress Lakes Resort. “Accor has built up a strong position in the hospitality sector and we believe that with the resort taking on Grand Mercure branding we will be able to tap into a wider Australian and international marketplace.”
Located at Pokolbin, in the centre of the Hunter Valley wine region, the resort’s conference facilities include 15 conference rooms including The Event Centre with capacity for up to 620 delegates, the Convention Centre for up to 500, and an outdoor marquee overlooking the pool hosting up to 1,000.
Cypress Lakes becomes the 23rd Grand Mercure hotel in Australia and joins a network of more than 40 across the Asia Pacific.
