‘Hello Dubai 2013’ campaign launched
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In an effort to boost the tourism appeal of Dubai in global markets, a joint cooperation was unveiled between the Department of Tourism and Commerce Marketing and Emirates Airline. 
The cooperation launched the new campaign ‘Hello Dubai 2013’, to promote Dubai as a global tourist destination.
The campaign will be operational from 15 April until 5 August 2013 and aims to target the travel trade to increase awareness of Dubai as a leading global destination. 68 hotels, beach hotels and hotel partners will participate in this campaign; Emirates Airline will offer special rates during the period of the campaign.
In light of the campaign, DTCM and Emirates invited up to 650 key tour operators/travel agents from across the globe to participate in the workshop in the first and last week of February 2013.
