Hyatt targets female guests

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Hyatt will offer more in-room amenities for female guests
Hyatt will offer more in-room amenities for female guests

Hyatt has announced a series of new offerings targeted at female travellers.

Based on guest feedback, Hyatt will provide a new range of frequently forgotten items and a greater selection of healthy menu offerings at its hotels. The new ‘Hyatt Has It’ service will offer hair curlers and steamers, yoga mats, make-up remover wipes and razors to female guests, while a new selection of fresh juices and smoothies will be available at restaurants. Hyatt properties will also provide an upgraded range of bath and skincare products from companies such as Le Labo, June Jacobs and Aromapothecary.

The new features will be rolled out globally from this week.

“These changes represent a first step in re-thinking how we do business,” said Sara Kearney, senior vice president of brands for Hyatt Hotels & Resorts. “We are excited to introduce new amenities and services today that guests told us they wanted, and we are even more excited to see how our new approach will continually allow us to offer solutions to the issues today’s travellers face.”

The new additions follow an 18-month period of research that included more than 40 group discussions around the world, with a focus on finding solutions to problems that women face while on the road.

Klook.com

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