Europe’s largest combined conference and arts venue, the Barbican, is hoping to take advantage of the projected increase in international visitors to the City of London with the completion of Crossrail in 2018.
The Barbican is already Europe’s largest combined conference and arts venue and the project, which will see Crossrail connect Barbican station and Farringdon directly with Heathrow, as well as Liverpool Street and Moorgate, opens up an even wider variety of business opportunities including growing the market for large-scale association events in the city.
“The prospect of Barbican becoming an even more internationally accessible venue because of Crossrail is an exciting one,” says Jackie Boughton, head of sales at Barbican Business Events. “The route will quite literally be on our doorstep meaning access to Barbican will be so much easier for international delegates travelling to the UK. Part of our business plan is to grow the amount of international business so the opening of Crossrail is something we need to start promoting and take advantage of.
“Although the project isn’t due to be completed until 2018 organisations and associations holding large scale events tend to start planning ahead. We are already marketing ourselves strongly to the international market with a stronger presence at international trade shows showcasing our facilities and highlighting that we are an ideal location in the heart of London. We look forward to bringing in more international business with the completion of Crossrail.”
Crossrail is Europe’s largest construction project, it began in 2009 with more than 10,000 people working across 40 construction points at present. The route will give 45 minute access to London for 1.5million people linking key employment, leisure and business districts.
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