A major new leisure tourism campaign has been launched by London & Partners, the Mayor’s promotional company for London, and The Brooklyn Brothers.
‘Fans of London’, which will be promoted through VisitLondon.com, the Mayor’s official visitor website, will showcase events, exhibitions and anniversaries being celebrated in the capital this year.
‘Fans of London’ which is targeted at the North American market is being delivered in collaboration with the GREAT Britain Campaign, British Airways and Hilton.
The campaign is based on four short films, each featuring its very own American ‘super fan’ as they take part in an experience to celebrate the Queen’s 90th Birthday, the 400th anniversary of Shakespeare’s legacy, Harry Potter and the Cursed Child, and the world’s first exhibition of the Rolling Stones, Exhibitionism.
Chris Gottlieb, chief marketing and communications officer at London & Partners said: “Fans of London is about showcasing the unmissable events and celebrations taking place across the capital this year. London has an event for everyone and the four films we are producing really showcase that diversity. We are delighted to be partnering with British Airways, Hilton and the Great Britain campaign to deliver the activity.”
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