China Eastern launches UK campaign
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Chinese airline China Eastern is targeting the UK market with a new campaign showcasing its daily direct flights from Heathrow to Shanghai.
The extensive multi-format campaign includes London’s taxis, outdoor ads in Canary Wharf and digital billboards in the Harrods department store.
The taxi advertisements will be on show around much of central London, with superside ads showcasing the airline on the streets of the city. Meanwhile, out of home formats in Canary Wharf and Harrods will help China Eastern reach potential future business flyers.
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