Dubai commences three-city road show in India

The Dubai Department of Tourism and Commerce Marketing (DTCM) has commenced its three-city road show in India.

The board completed its first road show in New Delhi (23 September) and will continue with events in Mumbai on 25 September and Chennai the following day.

As a part of this year marketing strategy in 2013, Dubai is looking at boosting the overall number Indian travellers to the destination. DTCM will lead the road show with its 22 member delegation comprising hotels, tourists, attractions and destination management companies. The multi-city workshops will target over 1,000 Indian trade professionals comprising major travel & tour operators, wedding planners and up-market leisure operators across India.

“India consecutively ranks as the top source market globally for visitor traffic into Dubai. The total number of Indian guests for the first six months of 2013 stood at 463,175, representing a growth of 15.8% increase over the corresponding period last year. Similarly, in 2012 the total number of Indian visitors totaled 763,986 representing a 9% increase from 2011. Thus these numbers are extremely encouraging and indicate that we are on our way to achieving our Tourism Vision for 2020. Our B2B workshops play a vital role in facilitating the overall number of inbound travellers into Dubai,” said His Excellency Helal Saeed Almarri, director general of DTCM.

“The main market segments that we are looking at tapping in India this year are the group series departures and the family segment along with the niche segments of weddings / honeymoon, school groups, adventure / sport and luxury seekers and single women travellers who will be heading for the Dubai Shopping Festival (DSF) 2014,” commented Carl Vaz, director of DTCM in India on the ongoing Dubai India Roadshow 2013.