Accor’s Mercure brand is revamping its hotels under a global programme.
The refurbishment was kicked off two years ago and has now seen half of its rooms renovated in line with its new look. It is set to be completed within the next four to five years.
“The renovations are based on a reinterpretation of the codes of the city in which the hotel is located. The idea is to give Mercure an image worthy of its network, to reinforce its coherence while respecting its diversity,” said Christophe Alaux, chief operating officer hotels, France at Accor. “The project has been met with great enthusiasm by the franchisees, who will benefit from the image of a strong, attractive and coherent brand”.
It comes as the brand continues to expand, which has included its first hotels in Russia and South Korea this year. Next year the brand is to expand across Eastern Europe and will also develop in Latin America. The hotel brand has also been using a new ‘Dédicaces’ concept across France that offers guests three room styles; contemporary, classical and traditional. It will soon be rolled out across its properties in Germany, the UK and Italy.
