Lufthansa launches new agent sales tool
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Lufthansa has launched a new animated short film to support its online Book-a-Group tool, designed to help travel agents book flights for large groups of ten or more travellers more easily. The content was produced by creative agency Space. 
The short film will be used by Lufthansa in online B2B portals and in presentations to highlight the benefits of Book-a-Group for travel agents and tour operators.
It focuses on how the tool turns a regular travel agent into “Super-Agent”, able to create flight bookings for groups with the ease and speed of a superhero.
Space already works with Lufthansa UK but this is the agency’s first project for the airline’s corporate HQ in Frankfurt. It will be distributed Europe-wide. The English voiceover has been provided by comedian Jay Foreman, who recently supported Dave Gorman on tour. The video has also been adapted for use in five European countries; France, Spain, Portugal, Russia and Italy.
David Atkinson, managing partner at Space, said: “The Book-a-Group tool is a really important channel marketing asset for Lufthansa so we needed to showcase its benefits in an engaging way. The CGI animation lends a premium, humorous feel and by creating the Super-Agent character we have shown how travel agents and tour operators can benefit by having the online tool at their fingertips.”
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