Accor has unveiled a new feel for its Mercure brand in London today as part of changes across its upscale brands.
The Mercure London Bridge has now become the brand’s flagship hotel with a lobby that includes a three-desk approach to check-in depending if guests want to take time or prefer a quicker method.
‘Mercure hosts’ are also in the lobby with tablets for e-check-in with its reception facilities including a blackboard “for work and play”, a feature wall and WiFi throughout.
“The new design expresses the spirit of the Mercure brand. All the elements from the host tables to the feature wall create a space that allows for a harmony between our guests, our staff and the local area,” said Jonathan Sheard, SVP Mercure hotels Northern Europe.
Its new design will be rolled out to other hotels this year.
Accor has plans to open another 53 Mercure hotels in 2013 including new destinations Turkey and Sweden. There are currently 732 Mercures around the world with plans to reach 1,000 in five years.
The re-brand is part of several launches and redesigns in the Accor group over the past 12 months, which include changes to the Pullman brand; a new adagio aparhotel in Liverpool and an over-haul of its budget names.
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