Premier Holidays unveils new-look America portfolio

Premier Holidays’ America brochure for 2018 has a new look and focuses on key experiences across the country.

Fourteen new tours, 30 new excursions and six additional side trips have been introduced.

Featuring 16 extra pages, the new-look America portfolio is designed to provide agents with more information on what clients can expect in different parts of the USA, with introductory sections giving advice and suggestions for key areas, cities and national parks.

The operator’s Smart Choice brand features in the brochure, giving agents a range of value itineraries and hotel options to help them sell the destinations.

New product under the Smart Choice umbrella includes an 11-night Golden California self-drive with a stay in Las Vegas from £1,479pp, and the nine-night National Parks Explorer from £1,259pp, combining Utah’s Canyonlands, the Grand Canyon and red-rocks of Sedona with the glitz of Las Vegas.

Tim Greathead, USA product executive at Premier Holidays, said: “Our 2018 America brochure is completely focused on highlighting the varied experiences clients can enjoy across the destination, whether it’s exploring east coast cities by Amtrak train, group adventure tours in the Wild West or visiting the NASCAR Hall of Fame. The country has so much variety and that’s why we’ve expanded our product range for 2018.

“Our new Smart Choice products will also hopefully highlight to clients that there is still good value to be had in America.”

Two small group adventure tours have been introduced by Premier for the first time. The Southwest Highlights adventure tour, from £1,449pp for six nights, and National Parks adventure tour, from £689pp for two nights, allows clients with less time to experience some of the more remarkable landscapes in the USA without having to drive.

Travel agents can earn up to £150 for every inclusive America booking, dependent on value.