TAT targets niche markets in India
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The Tourism Authority of India (TAT) will target niche markets in India.
The tourism board will focus on new segments of travellers like golfers, culture-enthusiasts, voluntourists, gourmets and luxury-seekers in the coming year.
TAT showcase new destination offerings as well as the strategy way forward at the recently concluded three-city roadshow in Ahmedabad, Bengaluru and Chennai. “The overwhelming turnout at our three-city roadshow is a good indicator of steady, growing demand for Thailand. Travel agents have a large number of repeat travellers for Thailand and as a result, it makes sense to segment and target them according to the factor that is causing them to return,” said Sethaphan Buddhani, Director of TAT Mumbai.
A total of 1,049,856 Indians visited Thailand in 2013, representing nearly 4% growth over arrivals in 2012. TAT is targeting 1.1 million arrivals out of India, which currently stands as its sixth largest source market.
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