Tripfez launches online marketplace for Muslim-friendly tours
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A new online marketplace has been launched enabling the travel trade to sell their halal-friendly tours to Muslim travellers.
Tripfez, a B2C booking engine which focuses on faith-based tours, has developed a new distribution channel for agents and halal-friendly tour operators. The new platform allows the trade to register their Muslim-friendly tours and then manage their allocations, inventory and pricing.
Tripfez already features more than 200,000 halal-friendly hotels globally, at least 10,000 of which are certified by Salam Standard, the halal hotel reference system launched last year by Tripfez’s founder & CEO, Faeez Fadhlillah.
Companies who want to register their Muslim-friendly tours with Tripfez will be required to meet certain criteria before they are distributed through the website.
The new platform was officially unveiled at the recent ITB Berlin trade show, and will also be showcased at the forthcoming Arabian Travel Market in Dubai.
“Tripfez is a virtual shop window showcasing halal-friendly travel solutions to a captive, but underserved audience of 108 million Muslim travellers who already represent at least 10% of the entire travel economy and are increasingly making travel purchasing decisions based on their religious beliefs,” said Fadhlillah.
“We are providing travel agents with a chance to sell their Muslim-friendly tours and experiences in real time to this relatively untapped, but highly lucrative market, which is expected to reach 150 million travellers by 2020.”
Muslim travellers spent more than US$142m on tourism in 2014 and this figure is expected to exceed US$233m in 2020, or around 25% of global tourism expenditure.
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