TEQ, SIA launch Go Beyond campaign
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Tourism & Events Queensland (TEQ), in partnership with Singapore Airlines (SIA) has announced the 2013 summer campaign – Go Beyond.
Launched by former Australian cricketer Matthew Hayden, SIA’s extensive network, seamless connections and single ticket booking with their domestic partner Virgin Australia will make the Great Barrier Reef more accessible to the Indian traveller.
To kick-start the campaign, SIA and SilkAir are offering a special all-inclusive return fare of INR 59,000 from any of their online 11 cities in India to Brisbane. These cities include Ahmedabad, Bangalore, Chennai, Coimbatore, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi, Thiruvananthapuram and Visakhapatnam. This special fare is on sales from 7 – 31 March 2013 and for travel from 7 March to 30 September 2013.
Launching the campaign; Matthew Hayden, a Queenslander at heart reminisces his many adventures at Australia’s favourite holiday hotspots in Queensland – Cairns, Hayman, Hamilton Island, Gold Coast, Sunshine Coast, Moreton Island, Fraser Island to name a few. “The campaign that will be launched in a week’s time will promote the opportunity for Indian visitors to “go beyond” the City gateways’ of Australia and discover the unique attributes that Queensland has to offer. Singapore Airlines and Virgin Australia will allow more Indian’s to visit places such as Hamilton Island / Hayman Island in the Whitsunday’s, Cairns in North Queensland and of course the world famous Gold Coast. I will also be announcing a holiday that money can’t buy contest on March 18, 2013, especially aimed at Indian’s planning to visit Queensland”
Announcing the ‘Go Beyond’ promotion, G.M. Toh, General Manager for India at SIA said, “The allure of Australia in general and the natural beauty of Queensland in particular, is ever growing amongst Indian travelers, Through this joint campaign with Tourism and Events Queensland, Singapore Airlines is offering our customers in India an affordable and value-for-money way to experience the beauty of Queensland.”
Ryna Sequeria, Marketing Manager for India, TEQ , said, “TEQ are delighted to be working alongside Matthew again to promote his home state of Queensland. Matthew is the favourite son of the Queensland cricket fans and we know he has many supporters and fans in India as well. Matthew is the perfect fit to help TEQ promote the delights that Queensland has to offer visitors”.
