Dubai lures more Brits in 2014
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The Gulf destination of Dubai welcomed 11,629,578 visitors in 2014, registering a 5.6% increase on the number of visitors to the Emirate in 2013. 
The UK remains the third biggest source market for the destination, seeing an increase of 11.3% in visitor numbers during 2014 with the total number of UK visitors to the Emirate reaching 844,691 last year, compared to 758,657 in 2013.
Dubai’s hotels and hotel apartments recorded an increase of 7.4% in guest nights from 41.58 million in 2013 to 44.66 million in 2014 as well as an increase in the average length of stay from 3.78 days to 3.84 days. Dubai’s Department of Tourism & Commerce Marketing (DTCM) said the increase was in part due to the 9.2% rise in available rooms in Dubai during this period. At the start of 2014, the emirate’s portfolio consisted of 84,534 rooms across 611 properties; by the end of the year, this had increased to 92,333 rooms across 657 properties.
Revenues for hoteliers and hotel apartment operators also saw significant growth, with total revenues reaching AED 23.9 billion for 2014, up 9.8 per cent from AED 21.8 billion in 2013. Room revenues increased by 12 per cent year-on-year and F&B and other revenues increased by 6.1 per cent year-on-year.
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