Virtuoso kicks off largest luxury trade event to date
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With nine percent growth in attendance, a record-breaking 5,257 travel professionals from 98 countries are congregating this week at Bellagio Resort & Casino, ARIA Resort & Casino and Vdara Hotel & Spa in Las Vegas, where they will conduct more than 320,000 one-on-one meetings, totalling more than 1.5 million minutes or the equivalent of 2.9 years.
During the event, Virtuoso is highlighting several milestones as well as its programmes and initiatives.
The network now includes 391 travel agency members with 743 offices throughout 40 countries, and 11,400 travel advisors.
Virtuoso has received 191 advisor inquiries for affiliation – an 11 percent increase – which in turn were shared with agency members who were looking to add more advisors to their rosters.
Virtuoso introduced this year a robust meeting and events schedule that reached more member agencies and frontline advisors:
Virtuoso Travel Week saw a 9.3 percent increase in total member attendance and an 11.7 percent increase in attendance by frontline advisors.
Virtuoso Forum, which focused on agency owners and managers, was the highest rated event of 2016, with 99.3 percent of attendees saying it met their business goals.
Virtuoso announced it will be rolling out ABC Auxiliary Hotel Rates, offering exclusive enhanced commissions on over 40,000 non-preferred hotels as of this November.
Virtuoso has seen a significant bump in its web traffic, reporting 100,000 unique visitors per month. Virtuoso says the leads generated by the site boast an average first sale of $8,000 and have a 20 percent conversion rate. The network’s exclusive Reviews & Recommendations program continues to be a key differentiator in satisfying information needs for the buying public.
Virtuoso is now offering personalised versions of Virtuoso.com to its advisors on a complimentary basis.
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