Hong Kong Tourism restarts ‘Holiday at Home’ campaign to boost domestic tourism

In response to recent positive progress in the Hong Kong government’s discussions with other destinations on forming travel bubbles, the Hong Kong Tourism Board (HKTB) is gradually resuming promotions in the local and source markets, reviving tourism through a combination of short-term and long-term strategies.

Locally, the HKTB is restarting promotions with the ‘Holiday at Home’ campaign to create positive atmosphere in Hong Kong and encourage consumption.

HKTB chairman Dr YK Pang said: “The HKTB is working diligently on the ‘Open House Hong Kong’ platform. It is anticipated that the mainland, in particular the Greater Bay Area, and some short haul markets will be open for travel relatively soon and the HKTB is planning promotions and tactical offers targeting these markets, which will be launched immediately once cross-boundary travel resumes. In the meantime, we will continue to maintain Hong Kong’s presence in source markets through a variety of promotions and mega events.”

While the global pandemic remains volatile, the seven major international MICE events include first-time events for Hong Kong and the Greater China region, and the largest MICE event of its kind in Asia.