SIA pens deal to boost Japanese tourism
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Singapore Airlines (SIA) has signed a new deal intended to boost tourism arrivals to Japan.
The Memorandum of Understanding (MoU) with the Japan National Tourism Organization (JNTO) will see SIA work on a range of joint marketing initiatives in the key source markets of Singapore, Indonesia and Malaysia.
These will include advertising and promotional campaigns and trade and media fam trips. The agreement is valued at SG$1 million (US$792,000).
“Since the opening of JNTO Singapore’s office in 2006, Singapore has registered a 40% hike in visitor arrivals to Japan,” revealed JNTO executive vice president, Takashi Kato.
“The numbers have shown significant improvement, along with the addition of flights to Haneda by Singapore Airlines in 2010. We are thankful for the consistent support Singapore Airlines has rendered to us, and we strongly believe that the MoU would bring about more Singapore, Malaysia and Indonesia visitors to explore Japan.”
SIA started flying to Tokyo Narita in 1968, and has since expanded its operations to Osaka, Fukuoka, Nagoya and Tokyo Haneda. It now operates 56 weekly flights to Japan, and a third daily service to Haneda will commence in March 2014, expanding this total to 63 flights per week.
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