Welcome To Another Side! VisitBritain unveils global campaign to drive inbound travel in 2022
VisitBritain has launched a new multi-million pound global campaign to drive back inbound tourism, as Britain gears up for a landmark year of events
Browsing Tag
VisitBritain
VisitBritain launches new fund for DMCs and inbound tour operators to build back demand for Britain
VisitBritain has announced a new fund available to destination management companies (DMCs) and inbound tour operators to support building back demand for Britain.
The game boost! VisitBritain research shows importance of football in driving inbound travel
New research from national tourism agency VisitBritain demonstrates the increasing importance of football in driving inbound tourism to the UK and in boosting visitor spending
VisitBritain highlights British expats’ top motivations for travel to the UK
New research from Britain’s national tourism agency VisitBritain provides valuable insights to harness the pent-up demand from British expats to visit the UK and to boost visitor spending
When will Middle East travellers return to UK and what lies ahead when they return?
VisitBritain is looking at positioning the country’s appeal as a tourism destination, improving its ranking in the eyes of international travellers and increasing visitor spending in all…
UK tourism recovery will begin next year: VisitBritain
Inbound tourism forecasts from VisitBritain for 2021 are predicting the first signs of a slow recovery for overseas visits to the UK
No place like the UK: Reimagined movie posters inspired by popular tourist destinations
A series of reimagined film posters from rental company Holiday Cottages places popular onscreen characters in recognisable settings across the UK, to see why there’s really no place…
VisitBritain unveils annual destination training roadshow in Middle East
In a bid to showcase the offerings of the country in the Middle East, VisitBritain hosted its road show in UAE, Saudi Arabia and Kuwait. It is focused on inspiring visitors to explore…
Top 5 places to visit outside of London
London is known for its iconic attractions and luxury shopping, but venture beyond the confines of the capital and even more spectacular highlights await.
Belfast to host biggest VisitBritain travel trade show
VisitBritain’s largest annual travel trade event is to be held in Northern Ireland in 2020. Belfast will stage the ‘Explore Great Britain (GB) and Northern Ireland’ event on 18-20 May.…
VisitEngland urges young Brits to holiday at home
VisitEngland has launched the next phase of its campaign to get more young Brits to take a short break at home with a series of new short films and images.
The new content targets…
VisitBritain to boost local experiences with Airbnb
National tourism agency VisitBritain and Airbnb have announced a partnership to promote and broaden local-led tourism experiences.
Konnichiwa, UK! Japanese tourism set to surge in UK this year
Japanese tourism to the UK is expected to grow this year — to its highest level since 2007 — as the two countries strengthen its economic and cultural ties.
VisitBritain taps Eurostar and Virgin Trains to boost MICE market in the UK
VisitBritain has partnered with Eurostar and Virgin Trains to offer a united travel service — boosting the MICE market in the UK.
QQ Speed: VisitBritain takes the fast lane with Tencent’s racing game
National tourism agency VisitBritain has collaborated with China-based internet tech and cultural enterprise Tencent on a new 3D racing game QQ Speed.
ForwardKeys: Thanksgiving travel to boost UK visits from the US
ForwardKeys has revealed that the UK could look forward to a rise in visitors from the United States during Thanksgiving week.
VisitBritain opens the Harrogate to UK tourism at ExploreGB 2019
The 2019 edition of ExploreGB, the UK’s expansive and travel trade event has been announced this week by organisers VisitBritain, the public face of the British Tourist Authority.
UK data shows record growth in inbound tourism
New data from VisitBritain shows double-digit record growth in inbound tourism, from visitor markets including China, the Gulf Cooperation Council (GCC), India and the US.
#LoveToTravel – win a trip to the UK with Cox and Kings’ new VisitBritain campaign
With Brexit fast approaching, VisitBritain has been busy promoting the virtues of the United Kingdom, to assure the rest of the world that leaving the European Union should not act as a…
What is the “Markle Effect” and how is it causing a billion-dollar tourism boom in UK?
“Suits” actress Meghan Markle, 36, will tie the knot with Prince Harry, 33, on 19 May, but she has already established herself as a culture icon. From being a Hollywood actress, Markle’s…
VisitBritain launches global campaign to boost inbound tourism
VisitBritain is this week launching a new global campaign for 2018 to boost inbound tourism to Britain.
VisitBritain/VisitEngland details travel and spending behaviour of business events delegates
Business delegates are likely to double their spend in Britain if they extend their stay for leisure following their event, according to research by tourism agency VisitBritain/VisitEngland.…
August highest month ever for overseas visitor spending in the UK
Figures show that August was the highest month ever for overseas visitor spending in the UK.
They spent £2.8 billion during the month, up 3% on last year.
It was a record August for…
VisitBritain promotes regional England’s Heartland
VisitBritain has announced a partnership with Birmingham and the surrounding areas to promote more of England’s regions to overseas visitors.
The three-year partnership is a joint…
UK sees record number of overseas visits in June
VisitBritain has revealed recent statistics showing a record June for the number of overseas visits to the UK.
There were a record 3.5 million visits to the UK in June, up 7% on the…
Record number of Chinese travel to UK
The first quarter of 2017 saw a record number of Chinese travellers visit the UK.
According to the latest figures from VisitBritain, a total of 54,000 Chinese arrived in the UK in…
Record-breaking start to year for Britain’s inbound tourism
Figures show that a new record has been set for inbound visits to the UK in the first two months of the year with 5.2 million visits, up 6% on the same period last year.
Overseas…
VisitBritain launches search for America’s biggest EPL fan
VisitBritain has launched a competition to find America’s biggest Premier League fan and send them on a dream trip to the UK to attend a Premier League football match.
The competition…
UK targets Saudi tourism growth with new office
VisitBritain has opened a new office in Riyadh to attract more visitors from Saudi Arabia to the UK, making it the first Western tourism board to establish a presence in the country.
The…
VisitBritain to host largest-ever tourism trade event
VisitBritain is gearing up to host its largest ever global tourism trade event to promote destination Britain to the world.
Now in its third year ‘ExploreGB’ is heading south to…
UK targets Indian travellers in latest campaign
VisitBritain is aiming to lure more Indian travellers to the UK as part of a major new campaign.
The seven-week ‘OMGB (Oh My Great Britain): Home of Amazing Moments’ marketing campaign…
UKinbound welcomes BTA board changes
UKinbound has welcomed the appointment of Steve Ridgway CBE as BTA (VisitBritain/VisitEngland) Board chairman and Denis Wormwell as chairman of the VisitEngland Advisory Board.…
VisitBritain predicts landmark year for inbound tourism
Forecasts from VisitBritain, the national tourism agency, indicate that 2017 is set to be another record year for inbound tourism to the UK.
Spending by overseas visitors is predicted to…
UK harnesses power of Alitrip to lure Chinese visitors
The UK is aiming to increase the number of Chinese visitors it attracts by partnering with Alitrip, the tourism arm of the Alibaba Group.
The tie-up between VisitBritain and Alitrip,…
VisitBritain celebrates growth in Chinese tourism arrivals
VisitBritain has celebrated its milestone partnerships with Hainan Airlines (HNA Group) and Alitrip, Alibaba Group’s tourism arm, in China.
Both partnerships have been established…
Chinese tourism boost for UK
Britain could expect a boost in Chinese visitors during China National Day and the Golden Week holiday that get underway this weekend, VisitBritain has predicted.
Golden Week is a prime…
UK aims to spread tourism wealth with post-Brexit plan
The UK government has unveiled a new post-Brexit plan through which it is aiming to more evenly distribute the benefits of tourism across the country.
Under the new initiative, which was…
Record number of UAE visitors to UK in Q1
The latest figures released by VisitBritain show a surge in the number of visitors from the United Arab Emirates (UAE) visiting the UK in the first quarter of 2016, underpinning the best…
England reports record-breaking Q1 for domestic tourism
New data from VisitEngland show a record-breaking first quarter for the amount spent on overnight domestic holiday trips in England.
Visitors spent £1.8 billion from January to March, up…
China cracks list of UK top 10 inbound tourism markets
Records have been set in 2015 for inbound visits with strong growth from Britain’s major inbound markets including the US and Europe and double digit growth from newer markets China and the…
Bids invited for £40m Discover England funding
Bids are now being called for VisitEngland’s £40 million fund to drive tourism growth across England.
The Discover England Fund is a three-year staged fund from 2016-19 announced by the…
VisitBritain recognised by China for tourism efforts
VisitBritain’s efforts to increase the welcome and services that Chinese visitors to England experience has been recognised with a gold award in the service quality category of the Chinese…
UK domestic tourism boomed in 2015
The latest results from the Great Britain Tourism Survey (GBTS) reveal strong growth in domestic tourism in 2015 with record-breaking spending and the highest trip numbers since 2012.…
January marked record month for inbound tourism in the UK
New figures out show that a new January record has been set for the number of international visits to the UK, up 6% year-on-year.
The Office for National Statistics figures show that more…
Liverpool prepares to host ExploreGB trade event
VisitBritain is gearing up to host its largest tourism trade event this year to attract more international visitors across its nations and regions.
Now in its second year, ExploreGB is…
International tourists flock to regional England: report
More international tourists are travelling across English regions than ever before with some areas showing double digit growth in visitor numbers. And they are spending more too. …
UK welcomed record number of tourists in 2015
New figures show that 2015 set a new record for inbound tourism to the UK with 35.8 million visits, four per cent up on 2014 and the sixth consecutive year of growth.
Comparing growth…
Discover England Fund engagement roadshow gets underway
More than 100 representatives from the travel industry across England are set to attend the first in a series of sessions launching this week as a regional engagement programme for the new…
UK reports sharp rise in Chinese visitors
There were 214,000 visits from China from January to September, beating the number of visits for all of 2014, with figures for the last quarter of 2015 still to come. Spend was up 4% over…
UK tourism authority sets out strategy for cooperation
The British Tourist Authority (BTA) has set out its priorities and how it will structure to deliver on these, following the good funding settlement for tourism in the Comprehensive Spending…
VisitBritain launches 2016 international marketing campaign
VisitBritain this week launches its largest international marketing campaign for 2016 to promote memorable moments visitors can only experience on a trip to Britain.
The GREAT Britain…
UK inbound tourism to rise again in 2016
2015 was a record-breaking year for inbound tourism numbers and spend to the UK and this trend looks set to continue in 2016, according to forecasts from national tourism body VisitBritain.…
Britain ‘more welcoming’ to foreign tourists
The percentage of international visitors who said they felt extremely welcome in Britain has more than doubled in the last five years, according to a new report by national tourism agency…
VisitBritain launches new promotional magazine
VisitBritain and the GREAT Britain campaign have launched a new annual magazine aimed at inspiring even more people to visit Britain.
The ‘Imagination – Make Britain Your Own’…
VisitBritain targets Chinese market with biggest-ever roadshow
As VisitBritain gets set to host its largest ever tourism mission to China next week, new research shows that Chinese perceptions of Britain as a tourist destination are stronger than ever.…
Social media driving British tourism: report
VisitBritain has published a new report that showcases the powerful influence social media has in positioning Britain as a destination of choice for international visitors.
The…
Turkish Airlines partners with VisitBritain
VisitBritain and Turkish Airlines recently announced a new global marketing partnership to attract more international visitors to Britain.
The partnership will focus across the…
Sharjah Tourism welcomes VisitBritain chairman
The Sharjah tourism pavilion at the on-going World Travel Market 2015 is abuzz with activity.
The emirate attracted large number of decision makers, high profile dignitaries and…
Industry bodies raise concerns over spending cuts
With just over a month to go before the release of the Autumn Statement, concerns are growing within the tourism industry that this year’s Comprehensive Spending Review will see the axe fall…
VisitBritain and Turkish Airlines partner on UK campaign
VisitBritain and Turkish Airlines have launched a new global marketing partnership to attract more international visitors to Britain, with a focus across the airline’s five regional gateways…
Foreign spend in Britain booms
International visitors have spent an extra £2.5 billion in Britain during the last four years according to new data released by VisitBritain.
This beats the target set for it by the…
Tourism Ireland launches new campaign with VisitBritain
In a bid to boost its tourism numbers, Tourism Ireland and VisitBritain have joined together to announce a new campaign - One Break, Two Cities.
The new campaign offers visitors a…
UK welcomes record number of arrivals in H1, 2015
The number of international business and leisure visitors arriving in the UK in the first half of 2015 reached 16.8 million, the highest figure recorded in the first six months of any year…
Industry heavyweights endorse Cameron’s five point tourism plan
VisitBritain has welcomed David Cameron’s statement of support for the tourism industry as a vital contributor to economic growth in the UK.
“We share the Government’s commitment to…
VisitBritain welcomes new government appointments
VisitBritain chief executive Sally Balcombe has welcomed the government appointments of new Secretary of State John Whittingdale and DCMS minister Tracey Crouch.
“I’m delighted at…
Britain boosts its inbound tourism sector
VisitBritain recently released its new figures for the first eleven months of 2014.
As per statistics, for January to November 2014, there were 32.4 million visits to the UK, seven…
Inbound tourism to Britain hits record
More overseas tourists came to Great Britain last year and are also spending more, according to new statistics released today.
The latest International Passenger Survey showed a 6%…
Inbound UK tourism numbers beat targets
Inbound tourism numbers to the UK are set to surpass VisitBritain’s original forecast, the tourism agency has said.
Based on data from the first 11 months of 2014 the firm said more…
Travel members recognised in New Year’s Honours
Former Virgin Holidays managing director Amanda Wills and ex-VisitBritain chief Sandie Dawe have been named in the Queen’s New Year’s Honours list.
Wills has been awarded a CBE for…
£10m government funding to help north
Tourism bodies have welcomed news of £10 million worth of funding to develop a new strategy for the north of the UK.
The government’s Regional Growth Fund (RGF) will commit the…
Japan taps UK expertise for Olympic tourism boost
The Japan National Tourism Organization (JNTO) has signed a new partnership with VisitBritain, aimed at encouraging the exchange of tourism information and best practices between the two…
VisitBritain to leverage themed culture requests
Themed culture and heritage options for overseas tourists could help Britain secure a larger visitor intake particularly in key source markets, according to a new report.
Research…
Britain sees strongest first half for tourism
Inbound tourism to the UK has seen the highest numbers in history for the first half of a year.
Figures from the Office of National Statistics (ONS) show there were 16.4 million…
New VisitBritain CEO named
Sally Balcombe has been named as the new CEO of VisitBritain.
Balcombe was previously managing director of British Airways Holidays and of the specialist sun division at TUI, as well…
Tourists’ love for UK continues
Tourists are continuing their love for the UK with this May showing the best results than any previous May.
The latest International Passenger Survey (ISP) figures show a 4%…
India becomes UK’s biggest BRIC market
India is now the UK's biggest 'BRIC' market, in terms of visitor numbers.
According to new data released by VisitBritain, UKinbound and the European Tour Operators Association (ETOA)…
Overseas agents need help to sell Britain: report
Travel agents based in countries including India, Saudi Arabia and Brazil need more education and help in selling British destinations outside of London, a new report has found.
The…
Post Olympics, UK plans countryside drive
Following the recent success of the Olympic Games, the UK is aiming to encourage more international visitors to get out and explore the countryside.
Speaking to Travel Daily at the…
UK aims to ease visa process for Asian visitors
The UK is developing a number of schemes aimed at easing the visa application process for Asian visitors.
Speaking to Travel Daily at the Destination Britain event in Kuala Lumpur this…
UK boosted by high-value Asian market
The UK’s tourism board, VisitBritain, has embarked on its annual mission to the Asia Pacific region, in an effort to build on a record-breaking year for tourist arrivals and revenues from…
Natural Wales aims to lure Asian repeat visitors
Wales is aiming to draw on its natural assets to drive more repeat visitors to the country.
Speaking to Travel Daily on Tuesday (13 May 2014), Mike Price of VisitWales said that while…
London welcomes more tourists than before
London welcomed more than 16 million international visitors for the first time within a year in 2013, new statistics have found.
The latest Office of National Statistics (ONS)…
Katherine Jenkins gets behind GREAT campaign
Singer Katherine Jenkins has been announced as the latest celebrity signed up to promote British tourism.
Jenkins will perform in Istanbul (as part of the GREAT Festival of…
VisitBritain revamps international trade show
VisitBritain has announced a new international trade show to replace Hosted Buyers Marketplace.
ExploreGB will first take place in late February 2015 in London as a platform for more…
Britain and Ireland sign tourism MoU
VisitBritain and Tourism Ireland have signed a Memorandum of Understanding (MoU) to boost inbound tourism numbers.
The MoU was signed by Tourism Ireland’s CEO Niall Gibbons and…
WIT’s speaker line-up announced
WIT Middle East recently announced the list of its finalised speakers. The event will witness participation from speakers across Europe, US, Africa, India, China, Japan and Singapore.…
New mark defines ‘China friendly’ UK businesses
VisitBritain has launched a new mark to signal which businesses are ready to cater for Chinese tourists.
The new GREAT China Welcome Chartermark has been launched to help Chinese…
VisitBritain adopts innovative sound campaign to lure tourists
VisitBritain has come up with an innovative way of luring tourists. The sounds of some famous links to Britain such as pouring of a cup of tea, a black cab beeping and chimes of Big Ben…
Britain’s soundtrack to attracting more tourists
The sound of Rudimental’s chart hit ‘Feel the Love’; pouring tea and the chimes of Big Ben are all being used in a new VisitBritain campaign launched today.
‘Sounds of GREAT Britain’…
Record year for UK inbound tourism
VisitBritain has said its GREAT campaign is starting to see results after Office of National Statistics (ONS) data found inbound tourism at a record high.
There were 6% more overseas…
Britain witness surge in Gulf visitors
VisitBritain recently hosted its annual GCC travel trade mission in Saudi Arabia. This event was held for the first time and recent figures show that during the first three quarters of…
UK, Indian trade associations sign MoU
VisitBritain has announced the signing of Memorandum of Understanding (MoU) between United Kingdom
and Indian trade associations.
The MoUs were signed between The European Tour…
Indian visitors to UK up 9%
Indian travellers holidaying in United Kingdom has increased in 2013, despite the depreciating Rupee.
According to the data released by VisitBritan, visits from India to the UK were…
UAE tourist to UK to increase by 40% in 2020
As per a recent announcement, there has been a lift of visa requirements for UAE, Oman and Qatar nationals travelling to the UK. Effective Q1 2014, citizens from the aforementioned three…
VisitBritain launch GCC-wide ‘Film is GREAT’ campaign
VisitBritain has launched its month-long competition to mark VisitBritain’s ‘Film is GREAT’ campaign. This campaign is championed by its UAE Goodwill ambassador Ali Mostafa, the…
Tourism to grow ‘faster than other sectors’ – report
Tourism is set to grow at a faster rate than the retail, construction and manufacturing sectors, according to a new Deloitte and VisitBritain study.
The tourism sector is expected to…
Wales reaches out to the USA
Tourism in Wales is to be promoted in the USA due to a VisitBritain strategy with accommodation provider Welsh Rarebits.
The two will be working together as part of the ‘GREAT’…
GCC cyclists gear up for Britain
GCC cyclists have recently taken off on a cycling trip across the British countryside. The trip is part of VisitBritain’s ‘Dunes to Dales’ initiative launched in the GCC, this summer.…
Virgin Atlantic targets Aussies
Virgin Atlantic, VisitBritain and London & Partners have teamed up to jointly approach the Australian tourism market, aiming to bring more Australians over to the UK.
The push,…
VisitBritain pushing UK as ‘family friendly’ after Royal Baby
UK tourist board VisitBritain is pushing the country’s “family friendly” and royal attractions abroad, following the birth of the royal baby.
The office has released tips to its US…
The latest industry appointments
Julia Lo Bue-Said has been promoted to managing director of Advantage Travel Centres. In the changes Noel Mansell has also been promoted to finance director and has joined the Advantage…
VisitBritain funds cut 5%
Funding for VisitBritain is to be cut 5% while VisitEngland’s has remained intact.
The reduction is part of a 7% drop in funds for the Department for Culture, Media and Sport but will…
VisitBritain targets Saudi, Qatar market
VisitBritain recently wrapped up a series of meetings with its strategic partners and key market influencers in Saudi Arabia and Qatar to discuss Britain's tourism growth strategy for the…
GREAT “ups tourism spend in Britain”
Britain’s tourism image is seeing a boost with the GREAT campaign after already seeing an extra GBP200 million (USD302m) spend by international tourists in the last two years.
A…
Scotland’s natural environment attracts GCC visitors
Scotland's natural environment is the prime reason that attracts people from the Gulf.
For the year 2013, the country will be showcasing its outdoor assets, which will be a year-long…
VisitBritian moves regional office to Dubai
The potential of the Middle East and Gulf travellers is gaining prominence for the United Kingdom.
Recognising the region’s potential, VisitBritain announced that it is moving its Asia…
VisitBritain bonds in new campaign
VisitBritain is to use the new James Bond film to promote the destination in the next part of its ‘GREAT’ campaign.
The tourism agency is using the new ‘Skyfall’ film to encourage foreign…
VisitBritain rolls out second phase of GREAT
VisitBritain has rolled out the second phase to its GREAT campaign using images from the Olympics opening ceremony.
The latest print and television adverts have been unveiled as part of the…
VisitBritain rolls out GREAT Campaign
Britain has set its sights on breaking visitor records and to fulfil this ambition, VisitBritain has recently rolled out its GREAT Campaign. Prior to the Olympics, the Authority had unveiled…
4% less holidays in Jan-May
UK residents have taken 4% less holidays in the first five months of 2012 compared to the same period last year, new Office of National Statistics (ONS) have found.
Around 11.6 million…
Asian countries on UK’s tourism “hit-list”
The UK and Ireland is seeing significant growth in visitor arrivals from the Asia, and several of the region’s countries form part of a “global hit-list” for the UK’s tourism push.
Speaking…
