Middle Eastern travellers termed fashionistas

British Airways recently conducted a survey across six countries in the Middle East to understand fashion consciousness of travellers. The survey conducted across UAE, Saudi Arabia, Bahrain, Kuwait, Lebanon and Jordan revealed that travellers in the region are fashion conscious when it comes to their travel attire, with one in three Middle East residents saying that they dress to look their best while travelling.

Particularly with the UAE, when it comes to footwear, two thirds of women prefer to travel in flats with only one third opting for heels. As for the men, 35% choose to wear formal shoes when they fly. The survey further revealed that more than two thirds of residents style their hair before setting off. Across the region, one in two passengers regularly check in online, perhaps to allow more time for shopping, which was revealed as the number one airport pastime for travellers from the Middle East.

Helena Flynn, British Airways ambassador, said: “Our customers from the Middle East are definitely some of British Airways’ most stylish passengers. We understand that passenger comfort is of utmost importance and as well as looking stylish. That is why we provide products such as onboard care kits from Aromatherapy Associates, Refinery and Elemis.”